The Department of Business Administration at The Bhawanipur Education Society College successfully organized a seminar titled “Evolution of Marketing Management and Impact of AI” on 17th May at 11AM. The event was held at the Society Hall and attracted an enthusiastic audience, with over 50 students in attendance from all semesters.

The seminar commenced with the Master of Ceremonies, Gazal Saraogi (Student of Semester 6) introducing the esteemed speaker, Mr. Dipesh Shah, a seasoned business leader having an experience for over 25 years in the Retail corporate sector. An alumnus of St. Xavier’s College Kolkata he is currently serving in the capacity of Area Controller (East) of Shoppers Stop.

Following the introduction, Professor Dr. Tridib Sengupta, the BBA Coordinator was invited delivered the welcome address and to felicitate the speaker.

Mr. Shah then took the stage to deliver an insightful session, lasting an hour and a half. During his address, she provided the students with valuable strategies and techniques aimed at sharpening their minds, enhancing decision-making capabilities, and succeeding in a highly competitive business environment. He spoke about the advent of AI and its importance in business operations. He also spoke about driving profitability through innovation and strong leadership acumen. His session was both interactive and engaging, leaving the students motivated and inspired.
Towards the end of his deliberation, the floor was opened to questions where students asked him about the adoption of AI in India and its affect on future jobs, which were answered by the Speaker with great insights and experience.

The seminar concluded with a vote of thanks by Dr. Tridib Sengupta, the Department Coordinator, who expressed his gratitude towards the Speaker for his willingness to share his knowledge and expertise, which left a lasting impact on the students.

This seminar was a significant academic event curated by the Teacher Coordinators Prof. Paridhi Agarwal and Prof Soumali Bose. It offered the students a unique opportunity to gain insights from a renowned expert in the field of corporate business leadership.